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How to create a custom chart format in Excel 2007
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United Kingdom - English. This chart can be created in 5 simple steps using a stacked bar chart. In this example, the funnel chart displays how many customers are in each stage of our sales pipeline at a specific period in time. Ok, besides that great reason, the funnel chart can help give the reader a visual picture of the stages in the process. In the case of the sales pipeline, we start out with a lot of customers in Stage 1 Initial Contact , but only a small percentage of those customers make it to Stage 5 Close where the purchase is made.
Centering the bars on the plot area gives the appearance of a funnel shape. Your data may not always produce an exact funnel shape like this one, but centering the bars makes the funnel process easier to understand and explain. We then change the fill color of the series to be transparent, so the viewer only sees the funnel data. You can download the file below to follow along. Sales Pipeline Funnel Chart.
The first step is to add a column of formulas to the left of your data column. This formula creates a spacer that will center each bar based on the largest number in your data set.
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Spacer Formula: The formula finds the maximum MAX number in the data series, subtracts the amount in the current data row, then divides it by 2. Next we will change the width of the bars so the borders touch. This gives the chart more of a funnel look.
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This will make it invisible to the reader, and only the actual funnel data will appear. You can now format the chart and remove all the extra junk. Excel adds a lot of elements gridlines, legends, etc that are not needed for this visualization. The file can be downloaded below. The example above used customer count data for different stages of a sales pipeline. The funnel chart could also be used to display:. What are some other uses for the funnel chart? Please leave a comment below with any questions or suggestions. Thank you! Your email address will not be published. Hi there, is it possible to make the bars stacked?
So that we can show pipeline split by division at a each part of the sales funnel? This was a great template; however my first value went above , and in your template you had fixed the horizontal axis to This meant that my first value was cut off on the right-hand side of the chart. To fix this, I went into Axis Options for the horizontal axis and removed the Fixed maximum.
I just used the template to feature in one of my presentations. It looks pretty sophisticated but surprisingly is very easy to execute.
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Is there a way to use the spacer formula with the percent stages versus the number of customers in the funnel? Hi Kristen, Yes, the chart will still work the same if you use a percentage of total instead of number of customers. The spacer formula will be the same. Thanks for this template Jon. Greatly appreciate the fact that you share your not only your insights, but templates as well! Did you create the spacer series? The formula in step 1 will create a spacer that makes the bars centered.
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Feel free to send me your file if you are still having issues. Makes sure to check the article for more in-depth explanation and […].